The Changing Landscape of ETF Distribution
The ETF Distribution model in the U.S. has irrevocably changed due to the pandemic. Going forward, you will see more hybrid, data-focused, and marketing driven sales — at least for those who want to remain relevant.
Blackwater Search & Advisory and FLX Distribution recently interviewed over 30 ETF issuers and found that these changes will drastically shape ETF sales teams, many permanently. To find out what has changed and what distribution trends you should be aware of, please download our landscape insights.