Is it crazy to launch an ETF business nowadays?

What do Coinshares, Wisdomtree, Invesco, UBS, SSGA all have in common? They all recently cut fees in order to remain competitive. Not so long ago, pundits were claiming the ETF price war was over. Well, we guess not.
Obviously this is music to the ears of investors, but must feel like a kick in the nuts for the managers.

What does UBS’s acquisition of Credit Suisse mean for ETFs?


UBS’s acquisition of Credit Suisse will create Europe’s third-largest fund house, overtaking JPMorgan AM.
UBS will also become the second-largest passive fund provider in Europe, overtaking Vanguard and Amundi, and lagging only BlackRock in index fund and ETF assets. So whilst another big firm gets bigger, will this prompt other large ETF managers to look to make acquisitions and also muscle up? Maybe.