Is it crazy to launch an ETF business nowadays?

What do Coinshares, Wisdomtree, Invesco, UBS, SSGA all have in common? They all recently cut fees in order to remain competitive. Not so long ago, pundits were claiming the ETF price war was over. Well, we guess not.
Obviously this is music to the ears of investors, but must feel like a kick in the nuts for the managers.

Invesco and Fidelity bitcoin products struggle against smaller rivals

Invesco and Fidelity International are seeing slower crypto sales than some smaller rivals, as experts warn that brand is “not a guarantee to success”.
Invesco, with $1.5btn (€1.47tn) in assets under management, launched the Physical Bitcoin exchange traded product in November last year, making it one of the first large traditional asset managers to offer investors access to the controversial cryptocurrency market.

SSGA dismisses ETF merger rumours

State Street Global Advisors, SSGA has finally come out to address merger rumours and ESMA proposes amended SFDR rules. And very few global fund launches last week which is probably good given futures-based Bitcoin ETFs stole most of the headlines.

ETF issuer merger talks continue to dominate headlines

More big news with State Street Global Advisors once again in the headlines, this time around a possible merger with Invesco. Flow data is quiet but plenty of global ETF launches and Dimensional continues with additional active ETF launches in the U.S.

Invesco to enter Bitcoin ETF space

Invesco has officially filed two bitcoin ETFs and State Street has created their own digital assets team and hinted at possible crypto ETFs in the future. And the Amundi and Lyxor deal is ahead of schedule.