Do Europeans have bigger cojones than Americans?

Defined outcomes or Buffered ETFs have really hit their stride over the last few years, especially so in the US, where firms such as FT Vest, Innovator and Allianz to name a few, have really carved out a niche in this space. Figures from Morningstar have it that the sector has grown from $200m in 2018, to north of $22bn now.

Lessons from Taylor Swift and ETFs

Did you know Taylor Swift started writing songs at 16 years of age, which means she has spent 18 years honing her craft. Vanguard launched the first index fund in 1976, which means they have had a few years to hone their craft as well.

FCUK me. A tale of ETF names

YODA, HACK, ROBO, HODL, GERM all have one thing in common. They are catchy tickers for ETFs, but is a flashy ticker enough to ensure the success of the product? Hardly.

ETFs: The sh*t is about to hit the fan

This week we released the findings of a recent survey we conducted to find out what mutual fund managers in Europe think about ETFs. It was a follow up to a survey conducted in 2021. Click to find out the results.

Making ETFs on a Commodore 64

This reminds us a bit about what the industry is doing in terms of innovation, specifically around ETF share classes of mutual funds which has been getting a lot of attention of late.

The influence of ETF influencers

You may not think TikTok influencers and ETFs have much in common, but there you’d be wrong. As the role of influencers on TikTok, Instagram etc. explodes, it’s only a matter of time before the broader ETF industry starts to figure out how to tap into the marketing potential of social media and how leveraging influencers becomes part of the core playbook for ETF marketing teams.

Millennials, the sweet spot for ETFs

Millennials investing in ETFs

A new report of Charles Schwab advocates the take up of ETFs as the investment vehicle of choice from the tech savvy generations. Whilst this report was US focused, its findings very much mirror what BlackRock published earlier in the summer about the European ETF landscape. Younger people like ETFs, simple.

Are there too many funds now available?

About 4,300 funds and ETFs alone have been launched in the US in the past decade, bringing the total to more than 10,000. In China the number of funds has doubled, reaching 10,576 at the end of last year. Judging by the pace of products that are being launched, have we reached a saturation point? Do investors really need more funds to achieve their objectives?

Should India be on everyone’s radar?

Whilst many U.S. and European asset managers have pinned their long-term growth prospects in Asia on the Chinese market, is it India where the real opportunity lies?