ETF distribution in becoming laser focused

ETF issuers in Europe are no longer launching new products in every European market and are becoming more targeted on where to be most successful, according to a PwC report.

The changing landscape of ETF distribution

The ETF Distribution model in the U.S. has irrevocably changed due to the pandemic. Going forward, you will see more hybrid, data-focused, and marketing driven sales, at least for those who want to remain relevant.