Elon Musk might launch an ETF business

This week we saw a number of ETF managers break through various AUM milestones which is obviously good news for them and a sign the industry is motoring. And it got me thinking, what could Elon achieve if he launched his own ETF business?

This donkey may be the key to ETF growth

We have rescued a donkey called Moolah and taught it everything about ETFs. Yes, it’s a donkey that can talk the language of ETFs (amazing, right?) and now it’s on a mission to share what it knows with the average Joe on the street.

Why do we not do more to support the underdog?

With Janus Henderson announcing that they are entering the European ETF market, acquiring Tabula, it marks another milestone for the growth of ETFs. Great news yes, but also a chilling reminder that the chances of success for the boutique manager with a “great product idea” is extremely slim.

Mad Men meets ETFs

I often wonder if Don Draper is real and actually works in the ETF industry because boy, can some of these managers really put a spin on how they are positioning Active ETFs.

Do women care less about salaries than men?

We are currently conducting a global ETF salary survey, which has been open for two weeks now. Looking at the engagement last week, there was one trend that immediately stood out to us. Women only represent 12% of our results so far. WOW, we thought, how can that be?

The death of ETFs may be somewhat premature

Interesting thoughts from the CEO of Schroder’s this week who predicted that the introduction of digital wallets will see the end of the fund structure, which would include ETFs. Whilst this might seem radical, we think it’s something which has merit.

ETFs, Jesus, Daniel Kahneman and some random sheep

It seems very strange the success that Active ETFs are having currently. Every man and his dog seem to see this area of the market as being the “next big thing” for ETF growth, like the second coming of Jesus. BUT, why?

How to create a $2bn ETF business in one easy step

If you want to hit the ETF market with a bang, then converting nearly $2bn worth of mutual fund assets is a good way to do it (as Eagle Capital did last week). Indeed, it is becoming a very popular means of entering the ETF market in the US, but so far untried in Europe and Asia.

Do Europeans have bigger cojones than Americans?

Defined outcomes or Buffered ETFs have really hit their stride over the last few years, especially so in the US, where firms such as FT Vest, Innovator and Allianz to name a few, have really carved out a niche in this space. Figures from Morningstar have it that the sector has grown from $200m in 2018, to north of $22bn now.

Lessons from Taylor Swift and ETFs

Did you know Taylor Swift started writing songs at 16 years of age, which means she has spent 18 years honing her craft. Vanguard launched the first index fund in 1976, which means they have had a few years to hone their craft as well.