Why do we not do more to support the underdog?

With Janus Henderson announcing that they are entering the European ETF market, acquiring Tabula, it marks another milestone for the growth of ETFs. Great news yes, but also a chilling reminder that the chances of success for the boutique manager with a “great product idea” is extremely slim.

ETFs, Jesus, Daniel Kahneman and some random sheep

It seems very strange the success that Active ETFs are having currently. Every man and his dog seem to see this area of the market as being the “next big thing” for ETF growth, like the second coming of Jesus. BUT, why?

How to create a $2bn ETF business in one easy step

If you want to hit the ETF market with a bang, then converting nearly $2bn worth of mutual fund assets is a good way to do it (as Eagle Capital did last week). Indeed, it is becoming a very popular means of entering the ETF market in the US, but so far untried in Europe and Asia.

Do Europeans have bigger cojones than Americans?

Defined outcomes or Buffered ETFs have really hit their stride over the last few years, especially so in the US, where firms such as FT Vest, Innovator and Allianz to name a few, have really carved out a niche in this space. Figures from Morningstar have it that the sector has grown from $200m in 2018, to north of $22bn now.

Lessons from Taylor Swift and ETFs

Did you know Taylor Swift started writing songs at 16 years of age, which means she has spent 18 years honing her craft. Vanguard launched the first index fund in 1976, which means they have had a few years to hone their craft as well.

FCUK me. A tale of ETF names

YODA, HACK, ROBO, HODL, GERM all have one thing in common. They are catchy tickers for ETFs, but is a flashy ticker enough to ensure the success of the product? Hardly.

ETFs: The sh*t is about to hit the fan

This week we released the findings of a recent survey we conducted to find out what mutual fund managers in Europe think about ETFs. It was a follow up to a survey conducted in 2021. Click to find out the results.

Making ETFs on a Commodore 64

This reminds us a bit about what the industry is doing in terms of innovation, specifically around ETF share classes of mutual funds which has been getting a lot of attention of late.

The influence of ETF influencers

You may not think TikTok influencers and ETFs have much in common, but there you’d be wrong. As the role of influencers on TikTok, Instagram etc. explodes, it’s only a matter of time before the broader ETF industry starts to figure out how to tap into the marketing potential of social media and how leveraging influencers becomes part of the core playbook for ETF marketing teams.

Are Active ETFs taking over the world? Maybe not

Actively managed equity ETFs grew 48% globally in 2023. Assets in actively managed ETFs in the US grew 37% in 2023, while passive ETFs only grew 8%. Outside the US, actively managed ETFs grew 28%.